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Issue 4 - What does the Village Do? Part 1: Trade Show Attendence and Marketing

Trade Show Attendance

Each year staff annually attends trade shows that focus on retailers and businesses looking to locate in the Chicago suburbs.  The International Council of Shopping Center’s (ICSC) is the main organizer of the retail based industry trade shows.  Every year, the ICSC organizes two smaller trade shows early in the year and a major trade show in October.   At the ICSC Idea Exchange Event, held in March, and the Chicagoland Retail Connection Event, held in August, staff obtains information for nearly 200 restaurant and retail uses looking to expand in the Chicagoland market. 

With this contact information staff promotes available Woodridge locations to real estate brokers and tenants.  This contact information is also used to set up appointments at the ICSC October Deal Making tradeshow with interested businesses.  These appointments don’t always result in a business locating right away in the community - sometimes it can take several years for companies to decide if they want to establish or expand their business in Woodridge. The Village takes steps to proactively meet with business representatives so that Woodridge is positioned best for these business considerations and that these business will have a direct contact at the Village to start the process. 

Marketing

To attract new businesses, the Village has established a marketing program that includes:

  1. Printed publications (such as this)
  2. Creation of an Economic Development page that staff directs potential businesses to learn more about the Village and available space (see here)
  3. Contributing content and available space to regional economic development agencies such as Choose DuPage. 

With this marketing program, the Village offers businesses information about the Village’s demographics, traffic, zoning requirements, and more.  This marketing effort helps meets the needs of businesses that are seeking information. (link to previous issue where this was discussed).

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